A Guide To Finding Wholesale Sources
Finding wholesale sources is one of the big stumbling blocks facing new small businesses. A casual search on the internet uncovers many thousands of businesses, but upon closer inspection, a lot of online suppliers are not true wholesalers at all. Many are small businesses themselves, providing off-brand goods at inflated prices. Others are associates of one plan or another, all designed to rake in as much cash as is possible for the actual wholesale business while using re-sellers as middle men.
A number of directories charge members a regular monthly or yearly fee for finding wholesale sources for them, but there's in fact no requirement to pay for the information. Wholesalers want your business; they only seem to "hide" as a way to discourage the public from shopping in their outlets and on their web sites.
Search online for wholesale directories, then weed out the ones that charge a regular membership fee. You'll still wind up with a great number of wholesale listings that are not true wholesalers, but it does not take a great deal to spot a re-seller. Look for higher rates, increased shipping charges, and websites that don't ask for a retail ID, and remove those companies from the list. What you are going to have remaining are good wholesale suppliers.
Another alternative is to become a member of a retailer's group, and subscribe to magazines that cater to small business and retail store owners. Both of those alternatives will net you a plethora of wholesale supplier advertisements, which you can search through at your leisure. A lot of retail groups eliminate scam advertisements off their pages when they get a complaint, which means that your chances of discovering genuine suppliers are better than when you search for suppliers on your own.
Your local library's business area is also an excellent place for finding wholesale sources. There are many print directories readily available to select from, that list not only business names and addresses, but additionally give a brief review of each business. Print directories are normally located in either the reference or business sections of libraries; in case your local library does not have any, ask if they can order them for you.
Do not neglect to check out your local Yellow Pages also. Most metro locations have at least a couple of local wholesale businesses, and many are really worth considering. Working with a nearby wholesaler has several benefits; you can purchase smaller lots, try products just before you sell them, and in quite a few instances, build up a personal relationship with your company. Some local wholesale suppliers offer in-store credit to loyal clients, and may special order items they don't normally keep on their shelves. This allows you to provide your buyers better service and much better products without the need of adding to your costs.
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