Have You Thought Of Using Free Offerings To Obtain More Customers?
Don't you just love a freebie? I know I do.
I've been in two scenarios lately as a customer, when I received a surprising freebie. Right after ordering my bagel and coffee at the Bagel Bar, the girl behind the counter offered me a bottle of mineral water for free. I was about to ask for a glass of water anyway, so it came as a welcome gift.
A few days after, I went buying a steak at the meat section in my nearby supermarket. I was having a chat with the guy at the cashier about the fact that there didn't seem to be too much meat for that much money.
He apparently took pity on my miserable face when he said - "Tell you what sir, you can have this other steak for the same price" and he added an extra steak on top!
So what's the customer service lesson here? The lesson is that nearly all customers love a freebie and if they receive one from a supplier it creates a positive relationship. And if people buy goods at your online business, on the download section, give them unexpected freebies and they will love you for that.
As customers, we're more likely to return and do business with those who offer us freebies and we're more likely to tell other people all about our positive experience. It's good technique to give your customers freebies at times but don't over do it. If you blast your email list with gifts on daily basis you will certainly miss the goal and your internet marketing business is going to suffer for it..
I once found a story article about a restaurant owner who would sometimes give people a free meal. At the time when a group of diners or a family asked for the bill he would suddenly announce that on this occasion they were his guests and they didn't need to pay for their meal.
Could you imagine how these people felt - what they told friends and work associates the next day? That free meal most likely cost the restaurant owner a lot less than advertising in the local daily paper and it also attracted a lot more new customers.
The Law of Reciprocity states that - "If you do something for someone - he/she will want to return the favor - to give you something."
Why don't you come up with some little unexpected freebies you can give to your customers that'll encourage them to return and also spread their positive experience. And while we're at it - why don't we try the same technique with your staff. Even your private relationships - a small unexpected gift or an act of kindness can do wonders for any relationship.
Trust me, once you begin to do it, you'll have a lot more happy customers, happy staff and appreciative friends. It will definitely help your internet marketing business stay strong and grow.
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