Learn To Make Money On The Internet Using Search Engines To Get Traffic To Your Web Page
Making use of search engines to drive visitors to your website is one way of how to make money online and may also be referred to search engine optimization or SEO. There are plenty other methods to obtain prospects instead of utilizing search engines, such as forums, blogs, content syndication, article directories, classified ads and more.
When I say search engines, I'm talking about Google or Yahoo or MSN or something similar. Google, however, is indeed the biggest search engine with almost 80% of all search engine traffic.
Google values or prioritizes pages of a website and not the website as a whole. It's very essential for a marketer to grasp this specifically if you wish to understand how to make money online. A website could include hundreds of individual pages and Google would read every page and come to a perception about the value of that page and whether that page should come up when anybody does a search.
The terms someone types into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are based on the keyword terms and are confirmed to be relevant by Google. Google decides this by browsing the many millions of web pages in cyberspace and searches for content appropriate to the keyword search terms.
The results are also called SERPS or search engine results pages. Within the SERPS are two types of results. There are the free organic results in the left center of the page and the Adwords ads on the right side and occasionally at the top residing above the free organic results.
The paid or sponsored ads are actually at no cost to the advertiser until somebody clicks on the ad. The advertiser is then charged a fee for each click. This is defined as pay per click advertising or PPC and the advertiser has bid for placement on the page.
Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get a few points more but the free organic ads bring the highest clicks on average. Anyone can, however, get a paid ad on the page really fast for a fee but the organic ad positions especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll find out as you learn how to make money online.
Google loves content and will reward you with high rankings in the SERPS. Google also loves back links. This just means that when other websites are linking back to your site Google assumes your site is liked and relevant and will reward you in the SERPS for this too. The higher ranked the site linking back to you the better Google likes it.
Probably the easiest way to get content on the internet and get a high spot in the SERPS for free is to write an article around a particular keyword, as long as it's not too general of a keyword or too ambitious, and then publish to a highly credible article directory like Ezine Articles.
You will insert a link to your web page in the resource or bio box in the article directory so targeted prospects can find you.
A different benefit to putting your article on a high ranking article directory is that other website owners will eventually link back to your article and you'll be earning back links.
You now know how to make money online using the search engines so go and originate content and grow back links to your website.
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